Case Study · Attic Conversions
Attic Concept, Case Study
A dark, premium website for a Dublin attic conversion specialist, built to turn homeowners browsing attic ideas into free-quote requests and phone calls.
Project Overview
Attic Concept carries out professional attic conversions across Dublin, from Kilternan and Saggart to Dublin 8. Their work transforms unused attic space into bedrooms, offices and living space homeowners love — but their online presence didn't sell that transformation. They needed a website that looked as premium as the finished spaces, showed the range of the service, and made it effortless to request a free quote or pick up the phone.
The Challenge
Attic conversions are a high-consideration purchase: homeowners research for weeks before trusting a builder with their home. The previous site didn't build that trust. It undersold the quality of the work, didn't communicate the service areas clearly, and gave visitors no confident next step — so serious enquiries leaked away to competitors who simply looked more professional online.
Our Strategic Solution
- A dark, premium hero — 'Transform your attic into space you'll love' — that positions the brand as the high-end choice from the first scroll
- Twin calls-to-action above the fold: Get a Free Quote for planners and Call 083 082 6902 for callers who want to talk to a person
- Location-led messaging surfacing Dublin service areas — Kilternan, Saggart, Dublin 8 and beyond — across the site for local search and instant relevance
- A clear service structure: Attic Conversions, Our Services, About and FAQ, so homeowners can self-qualify before enquiring
- Trust line repeated at every decision point: professional work, competitive pricing, quality-focused workmanship
- Mobile-first design with sticky call and quote actions, mirroring how homeowners actually browse on their phones
Results
- A premium online presence that matches the quality of the finished attics
- More free-quote requests coming through the site, pre-qualified by clear service and FAQ pages
- Increased phone enquiries from mobile visitors using the prominent call actions
- Stronger local visibility for attic conversion searches across Dublin
- A site the team confidently shares with prospective customers
“The new site finally looks like the work we do. Customers mention it before we even arrive for the first survey, and the quote requests coming through are from people who already know what they want.”
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