Gorey, Co. Wexfordsupport@novapathdigital.com089 262 6788
Gorey, Co. Wexfordsupport@novapathdigital.com089 262 6788
NovaPath Digital
Growth & Visibility

The Cheapest Way to Get Repeat Business Is the One Most People Ignore

We set up branded email templates, automated follow-ups and a newsletter system so the people who already know you keep hearing from you.

Email Marketing Setup

Branded templates, automated sequences and newsletters that bring people back.

Platform setup
Branded templates
Signup forms
Welcome sequence

The problem

You've collected contacts and done nothing with them

Past customers and old enquiries sit in a spreadsheet. Nobody follows up, nobody hears from you between jobs, and the next time they need you they search Google again and find somebody else.

Enquiries that didn't convert are never followed up
Past customers forget you exist
Emails you do send look plain and land in spam
No consent records, which is a GDPR problem

How we help

Set it up once, and it keeps working

We connect a proper email platform, design templates in your brand, and build the automated sequences that matter: a welcome, a follow-up for unconverted enquiries, and a repeat-business nudge. Then we make sending a newsletter a fifteen-minute job.

What's included

Everything in this service

Platform setup

Account, domain authentication and deliverability configured.

Branded templates

Reusable email designs matching your website.

Signup forms

Website and landing page forms with GDPR-compliant consent.

Welcome sequence

An automated introduction for every new subscriber.

Follow-up automation

Sequences for enquiries that haven't converted yet.

List segmentation

Contacts grouped so messages stay relevant.

Newsletter workflow

A simple repeatable process for regular sends.

Reporting

Opens, clicks and enquiries tracked so you know what works.

How it works

A clear, simple process

01

Audit & platform choice

We review your contacts and pick the right platform.

02

Setup & authentication

Domain records configured so emails actually arrive.

03

Design

Templates built and approved in your brand.

04

Automation build

Welcome, follow-up and re-engagement sequences created.

05

Import & launch

Contacts imported with consent handled, then first send.

06

Train or manage

We hand over, or keep running it monthly for you.

Benefits

What it means for your business

Repeat business without ad spend

Selling to existing customers costs a fraction of finding new ones.

Enquiries that convert later

Automated follow-ups catch people when their timing is right.

You own the audience

Unlike social followers, your list can't be taken away.

GDPR handled

Consent, records and unsubscribes managed properly.

Who it's for

Is this right for you?

  • Businesses with a list of past customers going unused
  • Shops and e-commerce brands driving repeat orders
  • Clinics, salons and studios filling quiet periods
  • Service businesses with long decision cycles

FAQ

Common questions

Which platform do you use?

We choose based on your list size and budget, then set it up fully and train you on it.

Is this GDPR compliant?

Yes. Consent capture, records and one-click unsubscribe are part of the setup.

Can you write the emails too?

Yes. Sequence copy is included, and ongoing newsletters can be added as a monthly service.

Will my emails land in inboxes?

We authenticate your domain and follow deliverability best practice from day one.

Your best customers already know you

Let's set up the emails that keep them coming back.