Case Study · Home Improvements
Inovo Home Improvements, Case Study
A calm, credibility-first website for a long-established Wexford home improvements company, designed to earn trust quickly and turn browsers into free-estimate enquiries.
Project Overview
Inovo Home Improvements is a family-run home improvements company with 25+ years of experience serving Wexford, Wicklow and Dublin. From fresh coats of paint to full garden rooms and extensions, they deliver clean, reliable work, but their old website didn't reflect the quality of the craft. They needed a modern, trustworthy online presence that made it obvious what they do, where they work, and how to get a free estimate.
The Challenge
The previous site felt dated and generic. It buried the service areas, didn't showcase any completed work, and gave visitors no clear next step. Enquiries were inconsistent and rarely pre-qualified, meaning the team spent time on calls that never turned into projects.
Our Strategic Solution
- A confident hero with clear positioning: 'Your Home, Transformed.' and a prominent Get a Free Estimate CTA
- Location-led messaging highlighting Wexford, Wicklow and Dublin coverage across every key section
- A gallery-driven layout so past work does the selling, real projects, real finishes
- Trust signals surfaced early: 25+ years experience, 5-star ratings and free estimates
- Streamlined estimate request flow with a floating WhatsApp button for instant contact on mobile
- Mobile-first build with fast load times and clean typography that reads well on any device
- On-page SEO across service and location pages to capture local search demand
Results
- A polished online presence that finally matches the quality of the work
- More qualified enquiries, visitors arrive knowing what Inovo does and where they operate
- Higher engagement on the gallery and estimate pages
- Improved local visibility across Wexford, Wicklow and Dublin searches
- A site the team is genuinely proud to send potential clients to
“We'd been meaning to update the site for years but kept putting it off. NovaPath made it easy, they understood the business straight away and delivered something that actually looks like us. The enquiries coming through now are far better quality than before.”
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